The southernmost town on Martinique, Ste-Anne has an attractive seaside setting with painted wooden houses, a lovely central square with a brightly painted stone church on one side and lots of good restaurants. Despite the large number of visitors that flock to the town on weekends and during the high season, Ste-Anne remains a casual, low-key place and never feels swamped by visitors.
For some serious sunbathing, make your way to Grande Anse des Salines, at the undeveloped southern tip of the island. There's also an excellent town beach with abundant near-shore reef formations that make for good snorkeling.
A 15-minute drive – and just 6km east as the crow flies – to the northeast transports you to yet another world, along the Atlantic-battered east coast. Here, around impressive Cap Chevalier, you'll find some great isolated beaches.