Martinique’s south has by far the best beaches and is definitely the island's center of gravity for tourism. Those looking for a straightforward beach holiday should head to Ste-Anne’s beaches, probably the best on the island. Those who have their own transportation should consider basing themselves in Diamant or Ste-Luce, both of which have several good beaches within easy driving distance and some great eating options nearby.
The largest concentration of places to stay is in the greater Trois-Îlets area, which encompasses the busy resort town of Pointe du Bout. While there are some lovely stretches of beach and plenty of activities on offer here, this is also as touristy as Martinique gets. A far more charming and less heavily trafficked alternative are the gorgeous coves and tranquil villages of Les Anses d’Arlet, which remain pleasingly undeveloped and retain a calm, local feel even in high season.