Introducing Laguna Beach
It’s easy to love Laguna: secluded coves, romantic cliffs, azure waves and waterfront parks imbue the city with a Riviera-like feel. But nature isn’t the only draw. From public sculptures and art festivals to free summer shuttles, the city has taken thoughtful steps to promote tourism while discreetly maintaining its moneyed quality of life (MTV’s racy reality show Laguna Beach being one drunken, shameless exception).
One of the earliest incorporated cities in California, Laguna has a strong tradition in the arts, starting with the ‘plein air’ impressionists who lived and worked here in the early 1900s. Today it’s the home of renowned arts festivals, several dozen galleries, a well-known museum and exquisitely preserved arts and crafts cottages and bungalows that come as a relief after seeing endless miles of suburban beige-box architecture.
Laguna stretches about 7 miles along PCH. Shops, restaurants and bars are concentrated along a short walkable stretch of downtown’s ‘village,’ along three parallel streets: Broadway, Ocean Ave and Forest Ave. Downtown swells with tourists on summer weekends, but away from the downtown village (also the central business district) and Main Beach (where the downtown village meets the shore), there’s plenty of uncrowded sand and open water. Bring quarters for the meters. Lots of quarters.