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Introducing St Moritz

Switzerland's original winter wonderland and the cradle of Alpine tourism, St Moritz (San Murezzan in Romansch) has been luring royals, celebrities and moneyed wannabes since 1864. With its shimmering aquamarine lake, emerald forests and aloof mountains, the town looks a million dollars.

Yet despite the string of big-name designer boutiques on Via Serlas and celebs bashing the pistes (Kate Moss and George Clooney included), this resort isn't all show. The real riches lie outdoors with superb carving on Corviglia, hairy black runs on Diavolezza and miles of hiking trails when the snow melts.