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Introducing Niigata Prefecture

Niigata-ken (新潟県) isn't just the setting for Kawabata Yasunari's acclaimed novel Snow Country, it is snow country. The prefecture receives some of the country's highest snowfalls, burying villages and bewitching powder fiends. Top ski destinations include Myōkō Kōgen, Naeba and Echigo-Yuzawa Onsen; at the latter, sultry baths sweeten the deal. For those who prefer to get away from it all, there's the persimmon-peppered island of Sado-ga-shima. While the prefecture technically isn't part of Tōhoku proper, its capital city, Niigata, serves as the gateway to lands further north.