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Introducing Bra & Pollenzo

Home to some of the best gastronomic alchemy in Italy, Bra is the small, unassuming Piedmontese town where the Slow Food Movement first took root in 1986. The initial manifesto ignited a global crusade against fast food. The backlash worked and Bra happily broadcasts its success. There are no cars and no supermarkets in this refreshingly laid-back town's historic centre, where small, family-run shops (which shut religiously for a 'slowdown' twice a week) are replete with organic sausages, handcrafted chocolates and fresh local farm produce.