Seminyak is flash, brash and arguably a bit phoney. It's also the centre of life for hordes of the island's expats (many of whom own boutiques, design clothes, surf, or do seemingly nothing at all). It may be immediately north of Kuta and Legian, but in many respects Seminyak feels almost like it's on another island.
It's also a very dynamic place, home to dozens of restaurants and clubs and a wealth of creative shops and galleries. World-class hotels line the beach, and what a beach it is – as wide and sandy as Kuta's but less crowded.
Seminyak seamlessly merges with Kerobokan, which is immediately north – in fact the exact border between the two is as fuzzy as most other geographic details in Bali. The many restaurants combine to give travellers the greatest choice of style and budget in Bali. Sure, there are exclusive boutiques, but there are also workshops where everything is wholesale.