Of the trinity of northwestern cities, Jujuy lacks the colonial sophistication of Salta or urban vibe of Tucumán, but nevertheless shines for its livable feel, enticing restaurants and gregarious, good-looking locals. It’s got the most indigenous feel of any of Argentina’s cities.
San Salvador de Jujuy (commonly called simply Jujuy) was founded in 1593 at the third attempt, after the previous two incarnations had been razed by miffed indigenous groups who hadn’t given planning permission.
The province of Jujuy bore the brunt of conflict during the wars of independence, with Spain launching repeated invasions down the Quebrada de Humahuaca from Bolivia; Jujuy was famously evacuated in what is known as the éxodo jujeño.
The city’s name is roughly pronounced hoo-hooey; if it sounds like an arch exclamation of surprise, you’re doing well.