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Introducing Jujuy

Of the trinity of northwestern cities, San Salvador de Jujuy (or simply Jujuy) lacks Salta's colonial sophistication or Tucuman's urban vibe and is often bypassed by travelers. Nevertheless, it has a livable feel, enticing restaurants and is the most culturally indigenous of any of Argentina’s cities.

The city was founded in 1593, after two previous incarnations were razed by miffed indigenous groups who hadn’t given planning permission.The province bore the brunt of conflict during the independence wars, with Spain launching repeated invasions down the Quebrada de Humahuaca from Bolivia; Jujuy was famously evacuated in what is known as the éxodo jujeño.

The city’s name is roughly pronounced hoo-hooey; if it sounds like an arch exclamation of surprise, you’re doing well.