Must-see shopping in Seoul

Want a pink guitar or an orange banjo? Browse the vast variety of musical instruments and equipment of all kinds spread mainly over the 2nd and 3rd floors…

Korean-designed youthful clothing and accessories are just a few of the types of colourful goods sold here alongside stationery, kitchenware, candles and…

Paint your own design onto a range of plain pottery pieces for a unique souvenir. A cup costs ₩15,000 but you'll either need to be in Seoul for three…

Itaewon’s best bookshop sells a wide range of English-language fiction and nonfiction with an interesting section on Korean culture. Also stocks current…

The attractive sculpture garden behind the Sejong Center is the location of this spring-to-early-autumn, twice-monthly market, where you can buy a wide…

On the outer section of Namdaemun Market, this stationery and art supplies store is the largest in Korea and spans five floors. You'll also find toys and…

Best known for designing the uniforms for South Korea's 2012 Olympic team, this Korean fashion brand has several locations across the city, including this…

Chicor carries several high-end makeup brands in one location. Unlike other stores in South Korea, Chicor allows you to try on all its products at large…

For the art-obsessed, browse the boutique art books and magazines at this tiny unmarked store next door to Millimetre Milligram.

A clothing shop in Apgujeong that's not haute couture, this unisex store does affordable and wearable street fashion by mostly K-designers.

One for lovers of classical music, this art nouveau–styled CD and DVD shop has an attached cafe where you can sip a free coffee.

The multistorey Dongdaemun Shopping Complex has a staggering range of fabrics and trimmings of every conceivable kind.

Join fashion bargain-hunters as they trawl through 11 floors of clothing, cosmetics and accessories.

The men's store of this multibrand boutique features mainly international designer brands.

Retail behemoth Lotte spreads its tentacles across four buildings: the main department store, Lotte Young Plaza, Lotte Avenue and a duty-free shop. Also…

One of the more upscale gents' shirt-makers to be found in and around Itaewon-ro. Made-to-measure cotton shirts start from ₩41,000, with two-piece…

Inside Namdaemun Market, look for this shiny building with a jaw-dropping amount of fashion jewellery.

Always teeming with young shoppers, this high-rise mall is packed with small fashion shops.