Must-see shopping in Seoul

  • Nakwon Musical Instruments Arcade

    Want a pink guitar or an orange banjo? Browse the vast variety of musical instruments and equipment of all kinds spread mainly over the 2nd and 3rd floors…

  • 10X10

    Korean-designed youthful clothing and accessories are just a few of the types of colourful goods sold here alongside stationery, kitchenware, candles and…

  • Cerawork

    Paint your own design onto a range of plain pottery pieces for a unique souvenir. A cup costs ₩15,000 but you'll either need to be in Seoul for three…

  • What the Book

    Itaewon’s best bookshop sells a wide range of English-language fiction and nonfiction with an interesting section on Korean culture. Also stocks current…

  • Sejong Art Market SoSo

    The attractive sculpture garden behind the Sejong Center is the location of this spring-to-early-autumn, twice-monthly market, where you can buy a wide…

  • Alpha

    On the outer section of Namdaemun Market, this stationery and art supplies store is the largest in Korea and spans five floors. You'll also find toys and…

  • Bean Pole

    Best known for designing the uniforms for South Korea's 2012 Olympic team, this Korean fashion brand has several locations across the city, including this…

  • Chicor

    Chicor carries several high-end makeup brands in one location. Unlike other stores in South Korea, Chicor allows you to try on all its products at large…

  • Post Poetics

    For the art-obsessed, browse the boutique art books and magazines at this tiny unmarked store next door to Millimetre Milligram.

  • Boy+ by Supermarket

    A clothing shop in Apgujeong that's not haute couture, this unisex store does affordable and wearable street fashion by mostly K-designers.

  • Pungwoldang

    One for lovers of classical music, this art nouveau–styled CD and DVD shop has an attached cafe where you can sip a free coffee.

  • Dongdaemun Shopping Complex

    The multistorey Dongdaemun Shopping Complex has a staggering range of fabrics and trimmings of every conceivable kind.

  • Hyundai City Outlets

    Join fashion bargain-hunters as they trawl through 11 floors of clothing, cosmetics and accessories.

  • Boon the Shop Men's

    The men's store of this multibrand boutique features mainly international designer brands.

  • Lotte Department Store

    Retail behemoth Lotte spreads its tentacles across four buildings: the main department store, Lotte Young Plaza, Lotte Avenue and a duty-free shop. Also…

  • Hamilton Shirts

    One of the more upscale gents' shirt-makers to be found in and around Itaewon-ro. Made-to-measure cotton shirts start from ₩41,000, with two-piece…

  • Samho Woojoo

    Inside Namdaemun Market, look for this shiny building with a jaw-dropping amount of fashion jewellery.

  • Migliore Mall

    Always teeming with young shoppers, this high-rise mall is packed with small fashion shops.