Must-see shopping in Seoul

One of Seoul's premier malls and the world's largest underground mall, the shiny COEX is a vast maze of department stores loaded with shops selling…

Staff speak English here and can recommend titles published by Seoul Selection as well as a wide range of other publishers' books on Korean culture in…

Lee Ki-Yeon trained as an artist in the late 1970s when she became interested in natural dyeing and traditional Korean fashion. She went on to establish…

You could kit out half the world's hipster cafes from the teetering stacks of dusty ornaments, table lamps, musical instruments and valve radios crammed…

This boutique shop boasts simple, modern designs for young women. Here, you'll find everything from sweaters to slacks in colours and fits currently…

An arty four-storey complex built around a courtyard that's a popular stop for one-off clothing, accessories and household goods as well as a fair amount…

At the base of Korea's tallest building lies its largest shopping mall, comprising six floors of luxury and duty-free department stores, a mega cinema…

Collaborating on the super-fashionable women's streetwear in this boutique are local designers Steve J and Yoni P. Their T-shirts, sweatshirts and…

Enjoy a free cup of coffee in the guesthouse area of Myeong-dong while browsing this upmarket version of Ikea, selling well-designed, simple wooden…

Come here for beautifully designed, casual hanbok (traditional Korean clothing) made from natural fabrics in a variety of soft natural and pastel colours…

You're likely to find Lim Dong Wook, the designer of these original unisex shirt-button covers, at this, his atelier and showroom. These pieces of…

Local and international brands, including Uniqlo and Muji, are arranged on several levels around open plazas at one of Seoul's best-designed malls with a…

Exquisite traditional embroidery pieces, including handbags, cushions and pillows, from Kukjae have often been presented as official gifts by Korean…

A young, local brand, GRDS combines comfortable Italian soles with sleek and modern Korean designs. At this offline location, it even displays cross…

Hyundai's flagship branch is a classy department store in Apgujeong, where you're greeted by uniformed doormen that exude old-fashioned elegance circa…

Seoul’s Filipino community gathers every Sunday to shop, meet, chat and eat Filipino food. Join the throng for authentic eats like goat stew, barbecued…

Tastefully designed, natural glazed pottery for daily and decorative use are artfully displayed on the ground floor of this complex that includes a…

Uberstylish flagship boutique of the Japanese label. Take the elevator to the 4th floor then work your way down through the maze-like corridors. Take a…

In the same mould as Doota, if slightly more focused on global brands, this high-rise department store has multiple levels of clothing, cosmetics,…

No need to root around Dongdaemun Market for the latest hot K-designers, with this store in the COEX Mall showcasing the designs of 100 rising stars…