Must-see shopping in Seoul

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    Top Choice
    10 Corso Como Seoul

    Inspired by its shopping complex in Milan, this outpost of the fashion and lifestyle boutique is about as interesting as Gangnam retail can get. The blend…

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    Top Choice
    Free Market

    Going strong since 2002, this lively weekly market helps to propel talented young creatives on to big-time retail. It's a great opportunity to meet the…

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    Top Choice
    su;py

    See what's coming next in Korean fashion at this fabulously well-designed boutique, which offers streetwear, gifts and bags on the ground floor and more…

  • K
    Top Choice
    Kyobo Bookshop

    Kyobo's flagship branch sells a wide range of English-language books and magazines (you'll find them on the left from the main entrance), as well as…

  • Top Choice
    Shinsegae

    Wrap yourself in luxury inside the Seoul equivalent of Harrods. It’s split over two buildings, the older part based in a gorgeous 1930 colonial building…

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    Insa-dong Maru

    Around 60 different Korean designer shops selling crafts, fashion and homewares are gathered at this slick complex. Spread over several levels, the…

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    Top Choice
    D-Cube City

    Seoul’s shopping malls hardly come any more stylish than this one in the previously industrial hub of Guro. The interior spaces surround a waterfall that…

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    Top Choice
    Key

    Representing scores of artists and craftspeople, several of whom also sell their goods at the Free Market on Saturday, this small gallery and showroom…

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    Top Choice
    Gentle Monster

    Sunglasses at night is the Hongdae look and this hip place is where to pick up the edgiest of shades and frames as worn by K-Popsters and TV stars…

  • K
    Top Choice
    KCDF Gallery

    The Korean Craft and Design Foundation’s gallery showcases some of the finest locally made products, including woodwork, pottery and jewellery. It’s the…

  • Y
    Yongsan Crafts Museum

    A fantastic place to buy top-quality traditional Korean handicrafts like hanji (Korean paper) ornaments and baskets, najeon (inlaid lacquerware),…

  • S
    Stylenanda Pink Hotel

    One of the most popular brands for affordable, young women's casual fashion, Stylenanda's flagship store is especially notable for its pink design. The…

  • Pleasure Lab

    The second location of the first sex shop in South Korea designed for women, Pleasure Lab does its best to make sure that women feel safe to ask any…

  • Galleria

    One of Seoul's most luxurious department stores. If you want to play Audrey Hepburn staring wistfully into Tiffany’s, don a Helen Kaminski hat, try on a…

  • D
    Dongdaemun Market

    The bargaining never stops at this colossal retail and wholesale cluster, best visited at night when local buyers come clamouring for deals. The…

  • D
    Doota

    Cut through Dongdaemun’s commercial frenzy by heading to its leading fashion department store, which is full to the brim with domestic and foreign brands…

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    Pyounghwa Clothing Market

    Part of Dongdaemun Market, the Pyounghwa Clothing Market is a mind-bending warren of identical stalls selling clothes, fabric and accessories. You've got…

  • D
    Dapsimni Antiques Market

    One for serious collectors, this sprawling collection of antique shops is spread over three separate precincts. Here you can browse through old dusty…

  • V
    Vinyl & Plastic

    Vinyl is alive and kicking at this warehouse-sized music store that invites you to listen to the latest releases on a dozen or so turntables before buying…