Both a massively popular beach resort and a charming hill town, Mojácar is divided into two quite separate parts. Mojácar Pueblo is the attractive historic centre, a picturesque jumble of white-cube houses daubed down an inland hilltop. Some 3km away on the coast, Mojácar Playa is its young offspring, a modern low-rise resort fronting a 7km-long sandy beach.
As recently as the 1960s, Mojácar was decaying and almost abandoned. But a savvy mayor managed to resurrect its fortunes by luring artists and travellers to the area with offers of free land – which brought a distinct bohemian air that endures to this day.