Named for Swedish queen Lovisa Ulrika in 1752, Loviisa (Swedish: Lovisa) had its glory days as a Russian spa town in the 19th century. Like many of the towns along this stretch of coast, it was a pawn in Russo-Swedish conflicts, most devastatingly in 1855, when much of it burnt down. Only a vestige of the Old Town survives.
Today it's a sweet, sleepy summer resort – a popular stop for boaters and other holidaymakers, who explore the 18th-century sea fortress and wander among the boutiques and galleries in Laivasilta. Out of season, the place hibernates and little is open.