Must-see shopping in Gwanghwamun & Jongno-gu

  • Kyobo Bookshop

    Gwanghwamun & Jongno-gu

    Kyobo's flagship branch sells a wide range of English-language books and magazines (you'll find them on the left from the main entrance), as well as…

  • Insa-dong Maru

    Gwanghwamun & Jongno-gu

    Around 60 different Korean designer shops selling crafts, fashion and homewares are gathered at this slick complex. Spread over several levels, the…

  • KCDF Gallery

    Gwanghwamun & Jongno-gu

    The Korean Craft and Design Foundation’s gallery showcases some of the finest locally made products, including woodwork, pottery and jewellery. It’s the…

  • Seoul Selection

    Gwanghwamun & Jongno-gu

    Staff speak English here and can recommend titles published by Seoul Selection as well as a wide range of other publishers' books on Korean culture in…

  • Jilkyungyee

    Gwanghwamun & Jongno-gu

    Lee Ki-Yeon trained as an artist in the late 1970s when she became interested in natural dyeing and traditional Korean fashion. She went on to establish…

  • Ssamziegil

    Gwanghwamun & Jongno-gu

    An arty four-storey complex built around a courtyard that's a popular stop for one-off clothing, accessories and household goods as well as a fair amount…

  • Dolsilnai

    Gwanghwamun & Jongno-gu

    Come here for beautifully designed, casual hanbok (traditional Korean clothing) made from natural fabrics in a variety of soft natural and pastel colours…

  • Mik

    Gwanghwamun & Jongno-gu

    You're likely to find Lim Dong Wook, the designer of these original unisex shirt-button covers, at this, his atelier and showroom. These pieces of…

  • Kukjae Embroidery

    Gwanghwamun & Jongno-gu

    Exquisite traditional embroidery pieces, including handbags, cushions and pillows, from Kukjae have often been presented as official gifts by Korean…

  • Yido

    Gwanghwamun & Jongno-gu

    Tastefully designed, natural glazed pottery for daily and decorative use are artfully displayed on the ground floor of this complex that includes a…

  • Gallery Art Zone

    Gwanghwamun & Jongno-gu

    For consumers of contemporary Korean art and design, these five gallery spaces at the MMCA showcase some of the best of what's on offer, from fashion and…

  • Jonginamoo

    Gwanghwamun & Jongno-gu

    Selling beautiful traditional-style furniture and decorative pieces for your home, including a variety of lamps with shades made of hanji (handmade paper).

  • O’Sulloc

    Gwanghwamun & Jongno-gu

    A variety of nicely packaged teas grown at the company’s plantations on Jeju-do (Jeju Island) as well as tea-making implements are on offer here. A cafe…

  • Yuimaru

    Gwanghwamun & Jongno-gu

    The black cat Curo is the superstar character in hundreds of costumes and disguises – everything from Darth Vader to Marilyn Monroe – at this creative…

  • Mono Collection

    Gwanghwamun & Jongno-gu

    Chang Eung Bong creates and sources exquisite fabrics used for fashion and soft furnishings, including gorgeous quilts, pillows and contemporary spins on…

  • Nakwon Musical Instruments Arcade

    Gwanghwamun & Jongno-gu

    Want a pink guitar or an orange banjo? Browse the vast variety of musical instruments and equipment of all kinds spread mainly over the 2nd and 3rd floors…

  • Cerawork

    Gwanghwamun & Jongno-gu

    Paint your own design onto a range of plain pottery pieces for a unique souvenir. A cup costs ₩15,000 but you'll either need to be in Seoul for three…

  • Sejong Art Market SoSo

    Gwanghwamun & Jongno-gu

    The attractive sculpture garden behind the Sejong Center is the location of this spring-to-early-autumn, twice-monthly market, where you can buy a wide…