The gentle, temperate climate of Taif, situated 1700m above sea level, is its biggest attraction. It can seem like a breath of fresh air in summer, and compared to humid Mecca, it truly is. The area is popular for the mountain roadside's wild baboons, which many locals stop to feed. The baboons are relatively tame and have become accustomed to humans.
Taif is renowned for its agriculture, producing pomegranates, grapes and roses. The city is family friendly, with numerous garden parks scattered throughout. In the evenings the open spaces in Taif Souq and the surrounding parks are packed with people enjoying the cool climate.
In summer Taif becomes Saudi Arabia's unofficial capital when the king relocates here.