Lonely Planet Writer

The ultimate Instagram-friendly exhibition is coming to NYC

There is nothing like a splash of color to brighten up your day, and those in New York are in for a treat as a new pop-up is coming to introduce them to the everyday yet brilliant presence of color. Color Factory is behind a collaborative experiential exhibition that is due to open in August in SoHo, having previously enjoyed a successful run in San Francisco.

The Manhattan Color Walk at the Smithsonian Design Museum. Image: Color Factory

The 20,000-square-foot pop-up will house new immersive art installations that showcase national and local artists who work in color. The organisers say that they hope visitors will come along to “celebrate the serendipity, generosity and discovery of color with us.”

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The details for the New York pop-up haven’t been released, but the San Francisco one had 15 sensory and immersive works in it. To whet New Yorkers’ appetites, Color Factory has placed a special installation at Cooper Hewitt, Smithsonian Design Museum. Called Manhattan Color Walk, it’s a striped walkway in the museum’s garden that pays homage to the borough.

There are 265 colors in it, and each one has been collected from a different street and represents some element found there. “The Color Factory Team walked over 50 miles and took more than a thousand photos over the course of a few weeks to create this portrait of the city,” they say.

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“Manhattan Color Walk is a new kind of map, showcasing the colors and diverse stories that bring New York City to life, and encouraging visitors to consider how color can help define a place and contribute to our sense of togetherness. Each color in the striped installation corresponds to a specific moment encountered by the Color Factory creative team while exploring and walking 265 streets, from the uppermost part of Manhattan at West 220th Street down to Battery Park.

Tickets for the pop-up have yet to be released, but you can add your name to the waiting list here.