Most holidaymakers don’t wish for rain – but the temptation of a chic trench coat hanging idly in the hotel wardrobe might just change that.
The Burberry trench coat is to Britain what the beret or Breton stripe is to Paris. Since its introduction in 1912, each coat has been made in Castleford, north England, utilising over 100 highly-skilled processes which take three weeks to complete. The trench, with its gabardine exterior and instantly recognisable check lining, is as synonymous to England as well… a rainy day.
The Berkeley, Claridge’s and The Connaught, all part of the Maybourne Hotel Group, are making sure a downpour doesn’t put a downer on your vacation by ensuring that closets are equipped with a chic Burberry trench for both male and female guests.
The signature camel-hued outerwear can be found hanging in the wardrobe of hotel suites. If it doesn’t fit, call reception and ask for a more suitable size – it’s just like calling for an extra set of towels, albeit far more luxe.
Waking up with mini-bar regret and facing an extortionate snack bill on checkout is one thing we fear. But if you simply can’t leave your coat behind, hotel staff will order a brand new one from the closest Burberry store to be delivered to your suite, so you can take it home with you and charge your ‘treat’ to the room. Forget just sneaking the complimentary slippers into your bag, your souvenir will arrive in a personalised Burberry bag, with a unique serial number identifying it as a special reminder from either The Berkeley, Claridge’s, or The Connaught.
If being in the presence of the quintessential classic coat spawns the desire for a shopping trip at the iconic fashion house, as a guest of the aforementioned hotels you will also be entitled to the exclusive Burberry Private Clients services, complimentary in-house stylists, and other VIP services.
“This partnership is a natural fit, with both Burberry and the British hotels sharing a distinguished heritage and the city of London being at the heart of both brands,” Paula Fitzherbert, Group Director of PR for the Maybourne Hotel Group said in a release.
If you’re staying in a suite in the Beverly Hills’ Four Seasons, you can gain access to a fleet of Maseratis, Ferraris, and Lamborghinis – with no rental fee – and in Hard Rock Hotels you have permission to jam on one of the property’s Fender guitars free of charge. Between complimentary coats, cars, and classic instruments – perhaps you might want to rethink your go-to hotels.