Bécal, about 90km north of Campeche just before you enter the state of Yucatán, is a center of the Yucatán panama-hat trade. Some inhabitants here make their living weaving jipijapas, as the soft, pliable hats are known locally. The finest hats are destined for export to connoisseurs in foreign cities. The tranquil town clearly identifies with its stock-in-trade, as is made obvious by the centerpiece of its plaza.
In April the Fiesta de Flor del Jipi is celebrated with dancing and bullfights.
To find out where jipijapas are crafted and sold in town, hail a bicycle taxi on Bécal’s plaza and ask the rider for his recommendation. You'll likely be approached by a young guide (perhaps on a bicycle) – some work on donation. A half-block from the plaza, on the road into town, is Artesania Becaleña, one of several shops where you can check out some hats.