Welcome to Purmamarca
Little Purmamarca, 3km west of the highway, sits under celebrated Cerro de los Siete Colores (Hill of Seven Colors), an otherworldly, jagged formation resembling the marzipan fantasy of a megalomaniac pastry chef. The village is postcard-pretty, with adobe houses and ancient algarrobo trees by the bijou 17th-century church. This, and its proximity to Jujuy, has made it very touristy; if you’re looking for an authentic Andean village, move on. Nevertheless, Purmamarca is a glorious spot and an excellent place to shop for woven goods; a flourishing market sets up on the village plaza every day.
Make sure you take the easy but rewarding 3km walk around the cerro (hill), the striking colors of which are best appreciated in the morning or evening sunlight.