Ca’n Picafort, and its southern extension, Son Bauló, is a package-tour frontier town, somewhat raw and raggedy. But the beaches are pretty good and some interesting archaeological sites dot the surrounding terrain. The main resort backs on to Platja de Santa Margalida, a crowded shallow beach with turquoise water.
For a wilder feel, swing southwest of town to Platja de Son Real. This almost 5km stretch of coast, with snippets of sandy strands in among the rock points, is backed only by low dunes, scrub and bushland dense with Aleppo pines.