Famous for its staggering skyscrapers, bustling neighbourhoods and colourful temples, Hong Kong is a photographer’s dream. So it’s no wonder that the city was recently chosen as the perfect backdrop for a new campaign to mark the start of the 2018/2019 ballet season, which saw dancers from a ballet company taking to the streets to strike awe-inspiring and gravity-defying poses.
The images were created for a brochure for the new season, with the campaign being called, “Never Stand Still”. Taken by photographer Dean Alexander in collaboration with creative agency Design Army, they show a selection of dancers at buildings, temples, boats and restaurants. Famous locations include Hong Kong Island, the close-knit facades of buildings in Quarry Bay, Tin Hau Temple in Repulse Bay and boats at the Jumbo Floating Restaurant.
The ballet season features the Asian premiere of Artistic Director Septime Webre’s ALICE, ( a production inspired by Alice in Wonderland) and The Great Gatsby, as well as a new staging of Giselle. Other new productions include Hong Kong Cool, a collaboration between established and emerging local choreographers and Hong Kong-based composers, videographers, fashion designers and visual artists.
“From the unexpected to the epic, our new productions will open your eyes, touch your heart and blow your mind. Most importantly, they also speak to the universal experience of being passionately human in today’s world,” Septime Webre said about the new season.
The season also includes Ballet in the City events, which will reach all parts of Hong Kong in innovative and unexpected ways, including free pop-up performances, ballet workshops and meet the artist sessions, as well as a new podcast series.
The Hong Kong Ballet season begins on 17 August with the opening of ALICE.
More details on performances are available at the official website.