A hotel in Maldives has introduced a unique service that sees dedicated “Instagram Butlers” guiding guests across a photo trail of the most beautiful locations in the area in order to get perfect pictures of their trip.
Introduced by Conrad Maldives Rangali Island, the #InstaTrail service allows visitors to explore the picturesque island while also developing their photography skills. The tour includes visits to hidden spots set on the farthest tip of Rangali, famous for their views and vibrant sunsets, as well as a visit to an Undholi, a traditional Maldivian swing that gazes out over the Indian Ocean. Pictures can also be taken from a fish-eye view under the ocean at the world’s first all-glass undersea restaurant called Ithaa. With a recent study revealing that travellers are actually choosing holiday destinations based on potential Instagram likes, the service seems to be filling a desired gap in the market.
“The inspiration came from our team members who are all incredibly creative and talented in their own right. They live and work at the resort and know the grounds better than anyone. For instance, the best angle where you can capture both islands in one shot and the best spot to capture the sunset. Guests who attend our yoga classes with our resident Yogi can even learn what poses visually look the best on camera, so you’re getting a workout and a photo at the same time,” Kimberly Roberts, Director of Marketing and Communications at Conrad Maldives Rangali Island told Lonely Planet Travel News.
Instagram enthusiasts can also take part in a list of curated activities that are included as part of either one, three or five-hour packages. The one-hour activity sees guests attempting to capture images of shooting stars at an astro-tourism site on the island, while the three-hour package includes a cooking demonstration on how to make dumplings. The longest curated package available includes an island-hopping adventure through the local atolls.
The hotel itself dedicates one day a week to sharing photographs taken by guests and thanking them for their content, making a special effort to showcase work that is educational and inclusive. “It is not just a photo tour. Guests have the opportunity to learn more about our team members, their culture and the resort’s history and the surrounding flora and fauna. This creates a deeper and more meaningful connection that is personalised and intuitive between our guests and team members,” Kimberly said.
More information on the #InstaTrail experience is available at the official Conrad Maldives Rangali Island website.