Paeroa is the birthplace of Lemon & Paeroa (L&P), an icon of Kiwiana that markets itself as ‘world famous in New Zealand’. Ironically, the fizzy drink is now owned by Coca-Cola Amatil and produced in Auckland. Still, generations of Kiwi kids have pestered their parents to take this route just to catch a glimpse of the giant L&P bottles. See www.paeroa.org.nz for the full story of this iconic Kiwi tipple. For fans of yesteryear, Paeroa's main street has a few excellent vintage and antique shops.
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