Welcome to Hakuba
In a long north–south valley east of the Northern Alps, vibrant Hakuba (白馬), site of various skiing events at the 1998 Nagano Winter Olympics, is wholeheartedly embracing adventure tourism to become a year-round visitor hot spot. It's long been a winter destination, based on seven ski areas, but visitors now arrive in other seasons for hiking, mountain-biking, paragliding and all sorts of other activities. Hakuba's boom is the envy of other resort towns keen to make an all-season living. Foreigners are turning up in droves, especially in winter, spawning new development in restaurants, bars and low-cost accommodation. There are many onsen in and around Hakuba, and a long soak after a day of action is the perfect way to ease aching muscles.
Facilities are spread the length of the valley, close to the various ski areas, with popular Happō and the Hakuba Station area around mid-valley.