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The next best thing to Willy Wonka's chocolate factory is Cadbury World, 4 miles south of Birmingham. It aims to educate visitors about the history of cocoa and the Cadbury family, but sweetens the deal with free samples, displays of chocolate-making machines, and chocolate-themed rides. Opening hours vary; bookings are essential at peak times. Last entry is 90 minutes before closing. Frequent trains run from Birmingham New St Station to Bournville, from where it's a signposted 10-minute walk.

Its latest addition is a 4D 'Chocolate Adventure' cinema with motion-sensor seats.

Surrounding the aromatic chocolate works, pretty Bournville Village was built by the philanthropic Cadbury family to accommodate early-20th-century factory workers.