Close up of Biffi shop window

Retailer Rosy Biffi spotted potential in the young Giorgio Armani and Gianni Versace long before they became household names. More recently, Biffi got Milanese women hooked onto US cult-brand jeans. She has a knack for interpreting edgier trends and making them work for conformist Milan; check out her selection of international fashion heavyweights for both men and women.


Lonely Planet's must-see attractions

Nearby Milan attractions

1. San Lorenzo Columns

0.22 MILES

The freestanding row of 16 Corinthian columns from Milan’s Mediolanum heyday were salvaged from a crumbling Roman residence and lined up here to form the…

2. Basilica di San Lorenzo

0.26 MILES

It's difficult not to be bowled over by this oft-ignored hotchpotch of towers, lodges, apses and domes. In spite of appearances, it really is the one…

3. Basilica di Sant'Ambrogio

0.29 MILES

St Ambrose, Milan’s patron saint and one-time superstar bishop, is buried in the crypt of this red-brick cathedral, which he founded in AD 379. It’s a…

4. Tempio della Vittoria

0.36 MILES

Situated over an ancient cemetery where Christian martyrs were laid to rest, this awesome, fascist-style mausoleum honours Milan’s World War I victims,…

5. Basilica di Sant'Eustorgio

0.36 MILES

Built in the 4th century to house the bones of the Three Kings, Sant'Eustorgio is one of Milan's oldest churches. Its harmonious exterior belies its…

7. Civico Museo Archeologico

0.52 MILES

The 8th-century Monastero Maggiore, once the most important Benedictine convent in the city, is now home to Milan's archaeological museum. Access is via a…

8. Chiesa di San Maurizio

0.53 MILES

This 16th-century royal chapel and one-time Benedictine convent is Milan's hidden crown jewel. Its somewhat sombre facade belies a gorgeous interior,…