Fashion maison Fendi is celebrating its decades-long relationship with the silver screen in the form of a digitally-savvy exhibit in Rome. Dubbed ‘Fendi Studios,’ the exhibition revamps the Palazzo della Civiltà (the brand’s official headquarters since 2015) into a series of interactive sets dedicated to films to which Fendi contributed. Along with viewing priceless Fendi pieces up close, visitors can playfully recreate scenes from movies that prominently feature bespoke costumes and accessories crafted by the luxury line.
The Instagram-worthy ‘Fendi’s Adventures in Tenenbaumland,’ for example, boasts a mirrored corridor with screens relaying a scene from Wes Anderson’s The Royal Tenenbaums. In the following room Margot Tenenbaum’s (Gwyneth Paltrow) famed, toffee-coloured mink trench is on display. Inspired by cinema’s famous car scenes, ‘Easy Riders’ invites you to climb into a sleek red Alfa Romeo Spider – identical to the one immortalized in The Graduate – and, thanks to a green screen backdrop, headline your very own short film.
Femme Fatale, The Devil Wears Prada, The Grand Budapest Hotel, and Evita also are spotlighted in the immersive installations. The experience culminates in a pop-up cinema, complete with a vintage Italian ticket kiosk, that screens movies highlighting Fendi’s custom creations, like Woody Allen’s Blue Jasmine and Martin Scorsese’s The Age of Innocence.
Fendi designs have appeared in everything from New-Wave to Hollywood blockbusters, beginning with Luchino Visconti’s 1974 film Conversation Piece. The decadent marchesa, played by Silvana Mangano, dresses almost exclusively in Fendi fur jackets. Collaborations with Federico Fellini and other heavyweight directors followed.
‘Fendi Studios’ opened during Rome’s Film Festival in the fall of 2017 and runs until 25 March. Admission is free but seats to movie screenings must be booked in advance online.