Museo Piaggio

Museum in Northwestern Tuscany

The Vespa, Italy's iconic scooter, revolutionised travel when Piaggio launched it from its factory in Pontedera, 25km southeast of Pisa, in 1946. The complete story – from the Genovese company's arrival in Tuscany in 1921 to its manufacturing of four-engine aircraft and hydroplanes, to its WWII destruction and rebirth as the only Vespa factory in Europe – is grippingly told in Pontedera's Museo Piaggio, in a former factory building.

The 'wasp', as the two-wheeled utility vehicle is affectionately known, has been restyled 120 times since its creation.


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