There’s nothing like calling into a museum while travelling to get a healthy dose of culture and to take a glimpse into the history, art and way of life of another country. But what if you could take that experience with you while you’re on the move? Just announced, the Swedish Design Museum To Go is an exhibition in a backpack, created to give travellers a completely unique experience.

The Swedish Design Museum To Go
The Swedish Design Museum To Go is set up inside a designer backpack © Johan Wennerström

Open now for online bookings from March onwards, the Swedish Design Museum To Go is a designer backpack from Swedish brand Sandqvist that is filled with useful items carefully selected by local curators representing the creative design industry in Sweden. The items have all been chosen to relate to different local experiences, recommended by each curator based on his or her own personal favourites. Tips are published in a virtual museum, along with a map, which works as an insider’s guide to the country. For example, a Swedish-designed towel can lead a visitor to Lake Källtorpssjön (just 20 minutes from central Stockholm) for a swim. The backpack is booked online before being borrowed for a week, free of charge. 

“Swedish design is made to be used, not to be put on a pedestal or locked behind glass, and we want our visitors to truly get a chance to experience this when coming to Sweden. The Swedish Design Museum is therefore not your typical museum, and the exhibition is a personal guide to both Swedish design items and the destinations, providing a tour of Swedish experiences, specifically chosen for the design-interested visitor”, said Jennie Skogsborn Missuna, chief experience officer (CXO) at Visit Sweden.

The exhibition is available in four versions – South, West, North and East, including the cities Malmö, Gothenburg, Umeå and Stockholm with surrounding areas. 

The West experience aims to highlight the beauty of architecture and the countryside, with the backpack including a board game, a pen, a coffee cup and some fashion, while the North encourages people to embrace the country’s creative hub, and has jewellery and a wood-carving set.

Swedish design backpack
The exhibition is available for four different areas © Johan Wennerström

More information is available at the official Swedish Design Museum website

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