Cadbury World

Chocoholics from miles around flock to Cadbury World, which provides a lip-smacking exploration into the history, production and consumption of the ever popular cocoa-based confectionery, seen through the eyes of one of the world's largest chocolate-makers.

Kids - and sweet-toothed grown-ups - will love it, but beware of the afternoon sugar-crash! Ride a beanmobile or take a wander down Cocoa Rd, paved with 'talking chocolate splodges'. If you're lucky, you may get to see the finishing touches being put to your favourite chocolate. Book ahead - it's very popular in July and August. Opening hours vary. It's closed for some of December and most of January, but open from 10:00 to 15:00 or 10:00 to 16:00 for most of the rest of the year (phone or check the website for details).