Responsible travel with Lonely Planet & TOMS
We’re very excited to announce that we’ve partnered with TOMS around travel, sustainability and Lonely Planet’s 40th anniversary!
Lonely Planet and TOMS share in the belief that travelers can make a positive impact all across the planet. ‘Sustainable’ and ‘responsible’ have been part of our vocabulary since Lonely Planet was founded 40 years ago. Those values are at the core of our mission. While traveling in Argentina in 2006, TOMS founder, Blake Mycoskie, witnessed the hardships faced by children growing up without shoes and it was this travel experience that inspired the foundation for TOMS business: for every pair of shoes purchased, TOMS will a donate another new pair to a person in need.
We’ve joined forces to bring you Lonely Planet’s Guide to Responsible Travel, a mini-guidebook featuring Lonely Planet’s best tips and ideas for having a positive impact on the world while traveling. You can get this book today as a free digital magazine (you can also print it and download it).
In addition, TOMS has created a limited-edition shoe, inspired by 40 years of travel with Lonely Planet. The shoe will be offered exclusively through competitions hosted on TOMS.com (USA, Canada & UK only, except where prohibited), LonelyPlanet.com (USA & Canada only, except where prohibited) and through our social media channels (Lonely Planet – Facebook, @lonelyplanet – Twitter, TOMS – Instagram, @TOMS – Twitter) through 15 August, 2013.
Happy responsible travels!