Myeong-dong & Jung-gu
Wrap yourself in luxury inside the Seoul equivalent of Harrods. It’s split over two buildings, the older part based in a gorgeous 1930 colonial building…
Must-see shopping in Myeong-dong & Jung-gu
Myeong-dong & Jung-gu
One of the most popular brands for affordable, young women's casual fashion, Stylenanda's flagship store is especially notable for its pink design. The…
Myeong-dong & Jung-gu
Enjoy a free cup of coffee in the guesthouse area of Myeong-dong while browsing this upmarket version of Ikea, selling well-designed, simple wooden…
Myeong-dong & Jung-gu
The flagship store of this Korean cosmetics brand specialises in organic skin products and essential oils using germinated sprouts.
Myeong-dong & Jung-gu
Spread over three levels, this multilabel boutique mixes up vintage with new designer men's and women's fashion and homewares.
Myeong-dong & Jung-gu
One of the best places in Seoul for traditional crafts is the wholesale handicrafts market in the upper floors of Building C and D at Namdaemun Market,…
Myeong-dong & Jung-gu
On the outer section of Namdaemun Market, this stationery and art supplies store is the largest in Korea and spans five floors. You'll also find toys and…
Myeong-dong & Jung-gu
Best known for designing the uniforms for South Korea's 2012 Olympic team, this Korean fashion brand has several locations across the city, including this…
Myeong-dong & Jung-gu
Retail behemoth Lotte spreads its tentacles across four buildings: the main department store, Lotte Young Plaza, Lotte Avenue and a duty-free shop. Also…
Myeong-dong & Jung-gu
Inside Namdaemun Market, look for this shiny building with a jaw-dropping amount of fashion jewellery.
Myeong-dong & Jung-gu
Always teeming with young shoppers, this high-rise mall is packed with small fashion shops.
