In the aftermath of the devastating bushfires that ravaged parts of Australia, a new initiative has been set up to encourage travellers to visit Kangaroo Island and Adelaide Hills.
The South Australian Tourism Commission has launched the #BookThemOut campaign to help these regional economies to rebuild after the Cudlee Creek and Kangaroo Island bushfires. These fires resulted in the deaths of 34 people and an estimated one billion animals, and more than 18m hectares of land have been destroyed. The campaign video explains what visitors can expect to enjoy if they return to holiday in the two areas.
While recent events have been truly devastating, 50% of Kangaroo island has remained untouched by fires and it is safe to visit. The east end from Cygnet River to Penneshaw is entirely unaffected, and it is encouraging visitors to return there to help restore its economy and enjoy its beauty. Those who visit Adelaide Hills can hop from town to town, passing carts of fresh produce for sale, stone cottages, olive groves and cool-climate wineries.
There are some great deals to be found on accommodation in both locations as part of the campaign. "Round up some friends and plan a trip to their backyard," the commission says. "Tour with a local guide, meet the wildlife, buy the local produce, spirits and wine and stay a few nights. So much of the Adelaide Hills and Kangaroo Island look exactly as you'd expect, pristine, pure and perfect. It’s no small feat to #BookThemOut, but together, every trip we make and dollar we spend to #HolidayHereThisYear will make more of a difference than we’re ever likely to know."
You can check out the deals on offer on the South Australian Tourism Commission's campaign page here.
