go to content go to search box go to global site navigation
Bit ribbon text
B6b46280cd1731d154751fda4b7d6103 serbia

Introducing Serbia

Warm, welcoming and a hell of a lot of fun – everything you never heard about Serbia (Србија) is true. Exuding a feisty mix of élan and inat (Serbian trait of rebellious defiance), this country doesn’t do ‘mild’: Belgrade is one of the world’s wildest party destinations, the northern town of Novi Sad hosts the rocking EXIT festival, and even its hospitality is emphatic – expect to be greeted with rakija and a hearty three-kiss hello.

While political correctness is about as commonplace as a nonsmoking bar, Serbia is nevertheless a cultural crucible: the art nouveau town of Subotica revels in its proximity to Hungary, bohemian Niš echoes to the clip-clop of Roma horse carts, and minaret-studded Novi Pazar nudges some of the most sacred sites in Serbian Orthodoxy. And in the mountainous Kopaonik and Zlatibor regions, ancient traditions coexist with après-ski bling. Forget what you think you know: come and say zdravo (hello)…or better yet, živeli (cheers)!