This is it: you're as far east as Cairo, further east than most of Finland, a mere 15km from the border with Russia – and at the end of the line for the Hurtigruten coastal ferry. It's also road's end for the E6, the highway that persistent travellers will have been following along the Arctic Highway ever since southern Norway.
This tiny, nondescript place, anticlimactic for many, has a distinct frontier feel. You'll see street signs in Norwegian and Cyrillic script and hear Russian spoken by trans-border visitors and fishermen, who enjoy better prices for their catch here than in their home ports further to the east.
The town reels with around 100,000 visitors every year, most stepping off the Hurtigruten to spend a couple of hours in the town before travelling onward. But you should linger a while here, not primarily for the town's sake but to take one of the many excursions and activities on offer.