Restaurants in Ehime Ken
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Dōgo Bakushukan
The Japanese love their mass produced lagers, though beer drinkers with a more discerning palette know that you can't beat Dōgo Bakushukan's award-winning korushu (kolsch; around ¥450). Alternate sips of sweet nectar with slivers of raw fish from the house sashimi setto (sashimi set) and you've got yourself a meal. Directly across from Dōgo Onsen, this spot is easily recognisable by the huge plastic beer mug outside.
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Kushihide Tori-ryōri-honten
Located down a side street adjacent to the Ōkaidō Arcade (look for the chicken on the sign) is this speciality restaurant where you can feast on fresh and tasty free-range Ehime chicken dishes. Although there aren't any plastic models, the speciality of the house is the tori sashimi (raw chicken). Check your hesitations at the door and dig in - it's delicious!
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Goshiki Sōmen Morikawa
Next to the central post office is this elegant Matsuyama institution, which specialises in goshiki sōmen (thin noodles in five different colours). You'll recognise it by the piles of colourful noodles in the window waiting to be snapped up and taken home as souvenirs. Set meals are around ¥1500; there is a picture menu.
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Wabisuke
This restaurant, washed by the gentle sounds of running water, is an elegant spot to try the local tai (sea bream) specialities, available here as a tai-meshi go-zen (sea bream set course; ¥1880). There is a picture menu, and the young staff speak some English.
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Ohana Cafe
This Hawaiian burger joint in the heart of Matsuyama is a happening little business. The four-seater lunch counter and one comfy booth are permanently packed during happy lunch hours, and the tiny, many varied burgers are sweet and delicious. The fruity enchiladas are pretty good too. It's off Okaido Arcade, past Café Bleu and on the right.
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Mother Restaurant
Near the turn-off to Yōkaichi St is this friendly Japanese diner that prepares a tasty two-choice lunch menu and good, strong coffee.
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C
Hozumi-tei
This formal izakaya has been serving up local food for over 70 years. The menu is all in Japanese, but if you say the words 'Kyōdo ryōri' (郷土料理) – meaning 'local cuisine' – the friendly owner should unlock his secrets. A course of the local tai-meishi is ¥2100.
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D
Futaba
Excellent noodles and nabe (Japanese hotpot) for your post-onsen replenishment.
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Café Jumelle
Matsuyama has a revelatory organic food store and cafe that serves up heartening soy-based meals with clean flavours and crisp presentation. It's a godsend for vegans and for anyone who loves a lightly sugared dessert.
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F
Café Bleu
This lovely little music cafe on the edge of the Ōkaidō arcade serves tasty, simple lunches to a bookish clientele. The decor includes groovy album covers, music photography and vintage typewriters. Beer and generous cocktails are also available.
reviewed
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