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Antiche Delizie
Hanging hams, succulent salami and the best mozzarella in town. This legendary deli is the perfect picnic pit stop. Stock up on prêt-à-manger aubergine antipasti and caprignetti (goat's cheese stuffed with herbs) and pick up a local wine.
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Antonio Barbaro
Preppy guys head here for new-season shoes from TOD and Hogan and crisp shirts from Polo Ralph Lauren. Preppies-in-training can pick up toddler-sized Hogan, Rich and Baci a few doors down at Barbaro Junior (Via Toledo 231).
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Berisio
Set on a street of secondhand bookshops, this stalwart boasts floor-to-ceiling preloved titles. Pick up a Caravaggio catalogue, flick through a Neapolitan design book or adopt a dog-eared play script. Most titles are in Italian. There are also some cool puzzles for the kids.
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Bershka
Chic concrete floors, lurid orange walls and thumping Madonna remixes set the scene for retail rampage at this well-priced fashion hub. Bershka's two floors stock seriously cool urbanwear for guys and girls, from designer denim to retro T-shirts and look-at-me swimwear.
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Blue Chiara Luce
Need a frock for your pastori (nativity-scene figurines)? Lucia Azzurro sews up baroque costumes in silks and linens for crib-scene characters and religious statuettes, leaving your three wise men perfectly preened for any miraculous occasion.
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Bowinkel
The city's finest vintage prints, photographs, watercolour paintings and classic frames. If you can't find what you're looking for here, check out the larger branch at Piazza dei Martiri 24. The erudite owner speaks a smattering of English and will arrange shipments abroad.
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Carpisa
Steal the scene with a suitcase from Carpisa. Cool, fun and cheap, colours range from eye-squinting yellow to Day-Glo green. Mix and match with tropical-print totes, or sling something over your shoulder for as little as €10 .
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Charcuterie
Even the doors heave with gourmet grub at this jam-packed little deli. Fill your bags with pasta, macaroons, grappa (Italian pomace brandy), lemon-flavoured olive oil and chocolate-coated figs.
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Contemporastudio
This concrete-clad gallery stocks funky, experimental jewellery from Neapolitan Asad Ventrella: think necklaces made of solid silver penne rigate (penne pasta shapes), fat double-faced rings in titanium and aluminium and sharp-looking cufflinks for style-savvy boys.
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Crypton
Perma-tanned girlfriends dress up their studs at Crypton. Two floors burst with sexy streetwear, from pec-flaunting T-shirts and cool skater jeans to a modest selection of trainers. Brands include Lee, Tiger, Asics and Lonsdale.
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CS Supermarket
An army of aisles stock everything from fruit and veggies to cheeses, toilet paper and blank CDs. Push it all around in some of the world's funkiest shopping trolleys.
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Culti Spacafé
This uber-chic lifestyle temple features Japanese-style homewares, signature beauty products, a fashionable florist, a sassy restaurant/bar and a fabulous day spa complete with glam hammam (communal bath house). Shop for silk slippers, sip a Campari, then get horizontal for a spot of shiatsu.
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De Paola Cameos
A gorgeous range of finely carved cameos as well as coral necklaces, earrings, pendants and bracelets. Designs range from vintage to modern and there's no pressure to buy. There's another branch in Santa Lucia at Via Cesario Console 23.
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Deliberti
This is the place to replenish your designer trainer range. Brands stocked include Helmut Lang, Puma, Bikkemberg and Adidas. Keep an eye out for a small, dangerous-looking range of leopard-print stilettos by Casadei. Sales are common.
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Eddy Monetti
Neapolitan style queens head here for exquisitely cut jackets, skirts and trousers, and fabulous leather handbags. Think Vogue -meets- Harpers Bazaar , with labels including Etro, Blumarine, Malo and Cucinelli. Prices start at around €250.00 for separates.
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Eddy Monetti Men's Store
The menswear branch of Eddy Monetti is an elegant den of Burberry blazers, Ralph Lauren shirts and irresistible cashmere sweaters. The vibe is monied and the service suitably snooty.
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Feltrinelli
Three floors of books, CDs, videos, DVDs, and a box office to boot. Locals love coming here to browse, hang out or sip espresso at the downstairs cafe. There's a fair-sized English-language section, including novels and the latest titles on Neapolitan culture and history.
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Gay Odin
No, it's not a gay bar - just the city's best-loved chocolate shop. Pig out on chocolate-coated coffee beans and a fiery peperoncino-cioccolato (chilli-chocolate) combo. Best of all, there are eight branches in Naples to lose control in; this branch is the most central and convenient.
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Giuseppe Ferrigno
King of the Christmas cribs, Ferrigno's terracotta figurines are sought by collectors worldwide. Part studio, part shop, its shelves are lined with enough doting Marys, buxom peasants and elaborate market sets to keep your presepe on the nativity scene A-list.
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Interfood
This little enoteca (wine bar) in Santa Lucia stocks mainly Campanian vino, a rising star on the Italian wine scene. Among the better producers, look for Cantina del Taburno or Ocone or D'Ambra for reds, and Falanghina or Coda de Volpe for whites. Good deals include three bottles of reasonable wine for €15.00 or less.
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Intimissimi
Intimissimi is a local favourite for well-priced women's and men's knickers and briefs. The look is cool and sexy, with funky prints, and ensembles such as boudoir-red-and-black satin that are guaranteed to have you - and yours - purring with pleasure.
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Jossa
There's nothing restrained about the ultracool menswear collection here: paint-splashed denim, hot-pink shirts, striped pastel knitwear and sexy pinstriped suits. Match it all up with hip footwear from Pantofola d'Oro, Carshoe and Abercrombie & Fitch.
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L'Angolo a Due Ruote
You'll be stopping traffic with a motorbike helmet from this little shop - choose from lurid Hawaiian-style prints in hot pink and orange and graffiti-art styles in electric blues and lime. Brands include AGV, Suomy and Shark, and there's a modest range of hot Euro riding gear to keep all (drivers') eyes on you.
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Limoné
The organic, homemade limoncello has punters travelling across town for a bottle. Ask nicely and you might get a sip for free. Pucker up for lemon pasta, lemon-infused grappa and crema di melone (melon liqueur).
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Livio de Simone
The late Livio De Simone dressed the likes of Audrey Hepburn and Jacqui O. Today his wife and daughter keep the vision alive with bold, bright, hand-printed robe chemesiers (shirt dresses) and matching purses, bags, and shoes - think Capri with a Japanese twist. A second shop at Vico Satriano 3A stocks vintage Livio de Simone pieces for serious (and seriously moneyed) fashionistas.






