Ennis (Inis) is the busy commercial centre of Clare. It lies on the banks of the smallish River Fergus, which runs east, then south into the Shannon Estuary.
It's short on sights but the place to stay if you want a bit of urban flair; from Ennis, you can reach any part of Clare in under two hours. The town's strengths are its food, lodging and traditional entertainment. The town centre, with its narrow, pedestrian-friendly streets, is good for shopping.