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10-11
Supermarket with multiple branches in the city, at Austurstræti, Hverfisgata and Laugalækur.
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12 Tónar
Another very cool place to hang out is 12 Tónar, responsible for launching some of Iceland's favourite new bands. In the three-floor shop, you can listen to CDs, drink coffee and maybe catch a live performance or two.
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66° North
Iceland's outdoor-clothing company began by making all-weather wear for Arctic fishermen. This metamorphosed into weatherproof but fashionable streetwear - coats, fleeces, hats and gloves. The branch at Kringlan shopping centre also opens on Sunday.
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Aurum
Guðbjörg at Aurum is one of the more interesting designers; her whisper-thin gold and silver jewellery is sophisticated stuff, its shapes often inspired by leaves and flowers.
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Bókin ehf
Great second-hand bookshop run by exactly the right kind of eccentric!
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Bónus, Laugavegur
The cheapest supermarket, with brances at Laugavegur 59 and Kringlan shopping centre.
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ELM
Black-and-cream women's fashion is the statement on offer here - the designs are unmistakeably Icelandic, with sharp, eccentric but very flattering cuts. They're the kind of outfitters who have a 'design philosophy', and they're not afraid to use it.
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Eymundsson
A superb choice of English-language books, newspapers, magazines and maps.
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Friða Frænka
This is a two-storey treasure trove of everything from antique furniture to 1960s plastic kitsch. Items are piled precariously in tiny side rooms - the art-installation effect adds to the shopping pleasure.
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Guðbrandur Jósef Jezorski
Tasteful silver and gold jewellery incorporating little lumps of lava and Icelandic stones.
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Handknitting Association of Iceland
Traditional handmade hats, socks and sweaters are sold at this knitting collective, or you can buy yarn and knitting patterns and do it yourself! There's a smaller branch at Laugavegur 64, City Centre.
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Hans Petersen
Reykjavík has plenty of photo shops, but prices for film are astronomical. Hans Petersen is the best place to go for slide or print film, photographic equipment and processing. There are other branches near the Nordica Hotel on Suðurlandsgata and in the Kringlan and Smáralind Shopping Centres.
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Kirsuberjatréð
On the same street as Nornabúðin is Kirsuberjatréð, a collective of women artists selling weird and wonderful designs - fish-skin handbags, woven music boxes and (our favourite) beautiful coloured bowls made from radish slices!
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Kolaportið Flea Market
Held in a huge industrial building by the harbour, the weekend Kolaportið Flea Market is a Reykjavík institution and definitely worth a visit. Browse through piles of second-hand clothes, music, antiques and children's toys, or pick up Icelandic fish delicacies including cubes of hákarl .
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Kringlan Shopping Centre
For brand-name clothing by Prada, Hugo Boss and other top names, trawl along Laugavegur or head to the Kringlan Shopping Centre. While you're here, check out the huge mural by the artist Erró. There are also cafes, restaurants, banks, telephones, a cinema and a crèche.
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Liborius
The complete opposite of Naked Ape's jolly technicolour designs are clothes designed by artist Jón Auðarson, whose 'Dead' range was popular with celebs from Metallica to Scarlett Johanssen. This is his new shop; stop by to see what he's getting up to next.
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Mál og Menning
A superb choice of English-language books, newspapers, magazines and maps.
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Naked Ape
This 2nd-floor boutique-gallery has just celebrated its first birthday. Drop in for ultracool T-shirts and hoodies, mostly in bright graffiti-like colours, designed by a bunch of artist-friends.
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Nornabúðin
Voodoo is generally associated with the steamy Mississippi delta, but Nornabúðin sells Icelandic voodoo dolls - perfect for wreaking havoc on your enemies, although you may need a dictionary to work out what damage you're doing.
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Rammagerðin
This 60-year-old tourist shop is the oldest and biggest. Besides the usual trinkets (coffee-table books, souvenir mugs and plastic Viking helmets), it has a large range of knitwear and a handmade glass and ceramics section.
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Skifan
For Icelandic music - including the entire Björk back catalogue - try Skifan. If you are looking for music, DVDs, games or anything else that inhabits the realm of electronic entertainment, you're in the right place. there's also a branch at Kringlan Shopping Centre, on Laugavegur and in Smáralind Shopping Centre.
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Smáralind
A small centre 6km away in the suburb of Kópavogur. Take bus S2.
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Smekkleysa Plötubúð
Bad Taste records is the label that launched The Sugarcubes , and they're still producing new music - if you're lucky, you might catch the next big thing playing live in the shop.






