Popular with weekending locals but less visited by foreign travellers, Lovech is a quiet, well-restored traditional village along the Osêm River, 35km south of Pleven. The old quarter of Varosha hosts more than 150 restored National Revival–period structures, while the photogenic covered bridge over the river is a symbol of the town.
Lovech was a significant military outpost and trade centre during Thracian and Roman eras, and again during the Second Bulgarian Empire. During the Ottoman occupation, however, it would reach its peak, though precariously playing with fire as the surreptitious headquarters of the Bulgarian Central Revolutionary Committee during the mid-19th century.
The main square, pl Dimitrov, has banks, exchange offices and post office.