Why you should visit London

One of the world's most visited cities, London has something for everyone: from history and culture to fine food and good times.

Time Travel

Immersed in history, London's rich seams of eye-opening antiquity are everywhere. Many of the city's buildings – the Tower of London, Westminster Abbey, Big Ben – are instantly recognisable.

There’s more than enough innovation (the Shard, the Tate Modern extension, the Sky Garden), but it never drowns out London’s seasoned, centuries-old narrative.

Architectural grandeur rises up all around you in the West End, ancient remains dot the city and charming pubs punctuate the historic quarters, leafy suburbs and river banks. Take your pick.

Art & Culture

A innovator of art and culture, London's a city of ideas and imagination. Londoners have always been independent thinkers, but until not so long ago were suspicious of anything considered avant-garde.

That’s in the past now, and the city’s creative milieu is streaked with left-field attitude, whether it's theatrical innovation, contemporary art, music, writing, poetry, architecture or design.

Food is another creative arena that has become a tireless obsession in certain circles.


This city is deeply multicultural, with one in three Londoners foreign-born, representing 270 nationalities and 300 tongues.

The UK may have voted for Brexit (although the majority of Londoners didn't), but for now London remains one of the world's most cosmopolitan cities, and diversity infuses life, food, music and more.

It even penetrates intrinsically British institutions; the British Museum and V&A have collections as varied as they are magnificent, while flavours at Borough Market run the full global spectrum.

A Tale of Two Cities

London is as much about wide-open vistas and leafy landscape escapes as it is high-density, sight-packed urban exploration.

Central London is where the major museums, galleries and iconic sights congregate, but visit Hampstead Heath or the Queen Elizabeth Olympic Park to flee the crowds and frolic in wide open spaces.

You can also venture further out to Kew Gardens, Richmond or Hampton Court Palace for beautiful panoramas of riverside London followed by a pint in a quiet waterside pub.

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