Originally called Poverty Flats during the Gold Rush for its lack of wealth, Redding today has a whole lot of tasteless new money – malls, big-box stores and large housing developments surround its core. A tourist destination it is not, though it is the major gateway city to the northeast corner of the state and a useful spot for restocking before long jaunts into the wilderness. Recent constructions like the Sundial Bridge and Turtle Bay Exploration Park are enticing lures and worth a visit…but not a long one. Downtown is bordered by the Sacramento River to the north and east. Major thoroughfares are Pine and Market Sts and there's often lots of traffic.