On the site of the company’s former brewery, Heineken's self-guided 'Experience' provides an entertaining overview of the brewing process, with a multimedia exhibit where you ‘become’ a beer by getting shaken up, sprayed with water and subjected to heat. Prebooking tickets online saves adults €3 and, crucially, allows you to skip the ticket queues. Guided 2½-hour VIP tours end with a five-beer tasting and cheese pairing. Great-value Rock the City tickets include a 45-minute canal cruise to A'DAM Tower.
Heineken Experience
Top choice in De Pijp
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