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Introducing Åre

Beautifully situated in a mountain valley by the shores of lake Åresjön, Åre is Sweden’s most popular skiing resort (www.skistar.com/are): 30,000 people invade the village during the November to mid-May skiing season. Given the sheer number of outdoor adventures available to fresh-air fiends, it’s a wonder that Åre hasn’t yet become backpacker central. Skiing and snowboarding competitions take place in winter, while in July Åre hosts the Åre Bike Festival and the hardcore Åre Extreme Challenge, with spa treatments available to those worn out by all the sporty stuff. You may well spot reindeer around Åre: the Åre valley is a reindeer herding ground for three Sami villages who own around 15,000 reindeer between them.