It’s hard to classify this old-style stolovaya (cafeteria) that happens to brew great beer. The place harks back to the Soviet years, when a popular pivny bar by the same name was a Novy Arbat institution. The minimalist decor and cafeteria-style service recalls the heyday, although this place has been updated with big-screen TVs and a separate table-service dining room. The overall effect is a nostalgic place without the Soviet memorabilia and other retro kitsch. The namesake Zhiguli beer (not to be confused with the original Zhiguli beer that comes from Samara) is brewed on site. Enter from Arbatsky per.