Naga, in Camarines Sur, is one of Luzon's hipper commercial centres. Its wide streets meander instead of sticking to a conventional grid pattern, while the use of podyak - push tricycles - reigns in the tricycle madness just a little. University students abound, and many of them have sports like mountain biking and rock climbing on their résumés. An abundance of Western-style coffee shops and snazzy, upmarket eateries only enhance the cosmopolitan feel.
In September, thousands of devotees make a pilgrimage to Naga for the Peñafrancia Festival, in celebration of the Virgin of Peñafrancia, Bicol's patron saint. The town's population swells at this time and you need to book accommodation at least two months in advance.