Nowadays, wealth comes from the oil industry. The large Fjord Base, just northeast of town, serves the giant Snorreankeret offshore oil field. Florø is also enriched by fish farming and shipbuilding – while the herring, the town's original raison d'être, plays a somewhat diminished role.
For a scenic overview, it's an easy 10-minute climb up the Storåsen hill from the Florø Ungdomsskule on Havrenesveien.
A group of several offshore islands are easily accessible by local ferry and make for an atmospheric day trip to a number of significant historical sites and take in their incredible natural beauty.