This policy provides the following information for users:
Information about cookies
What is a cookie?
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile device (referred to here as a "device") browser from a website's server and is stored on your device's hard drive. Each website or third party service provider used by the website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website or third party service provider to access the cookies it has already sent to you, not the cookies sent to you by other sites or other third party service providers. A cookie will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.
What is a browser?
A browser is an application that allows you to surf the internet. The most common browsers are Chrome, Internet Explorer, Firefox and Safari. Most browsers are secure and offer quick and easy ways to delete information like cookies. Please see the section below Change your Browser Settings
What do cookies do?
Cookies record information about your online preferences and allow us to tailor the websites to your interests. Information supplied by cookies can help us to analyse your use of our sites and help us to provide you with a better user experience. For example, you may choose to personalise the content of a website in order to see the latest news and weather for your region. In order to do this, a cookie is placed on your device to remember where you live so that we deliver the information that has been requested by you. This is a prime example of how cookies are used to improve your experience of a website.
Change your Browser Settings
You can choose how cookies are handled by your device via your browser settings. The most popular browsers allow users to a) accept all cookies, b) to notify you when a cookie is issued, or c) to not receive cookies at any time. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided, spoiling your experience of the website. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.
Types of Cookie
First Party Cookies
First party cookies are set by the website you are visiting and they can only be read by that site.
Third Party Cookies
Third party cookies are set by other organisations that we use for different services. For example, Lonely Planet uses external analytics services and these suppliers may set cookies on Lonely Planet’s behalf in order to report what’s popular and what’s not. The website you are visiting may also contain content embedded from, for example, YouTube or Flickr and these sites may set their own cookies.
Session Cookies are stored only for the duration of your visit to a website and these are deleted from your device when your browsing session ends.
This type of cookie is saved on your device for a fixed period. Persistent cookies are used where we need to know who you are for more than one usage session. For example, if you have asked us to remember preferences like your location or your username.
Many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilise their own cookies, which are not manageable through your browser settings but are used by the Flash Player for similar purposes, such as storing preferences or tracking users.
Flash Cookies work in a different way to web browser cookies; rather than having individual cookies for particular jobs, a website is restricted to storing all data in one cookie. You can control how much data, if any, may be stored in that cookie but you cannot choose what type of information is allowed to be stored. You can manage which websites can store information in Flash cookies on your device via the website storage settings panel on the Adobe website.
Web beacons, clear GIFs, page tags and web bugs
These are all terms used to describe a particular form of technology implemented by many websites in order to help them to analyse how their site is being used and, in turn, to improve your experience of their site. They may also be used to target any advertising being served on the web page you are viewing.
A web beacon (or similar) usually takes the form of a small, transparent image, which is embedded in a web page or an email. They are used in conjunction with cookies and send information such as your IP address, when you viewed the page or email, from what device and your (broad) location.
- To enable us to recognise your device so you don't have to give the same information repeatedly;
- To recognise that you may have requested that we remember your username and password so you don't need to enter your details each time you visit the site;
- To ensure that if you are purchasing a product or service via our websites, your experience is smooth and secure;
- To record what people like and don’t like on the website and the popularity of various elements of the website so that we can ensure that it works properly at points of high usage. Lonely Planet also uses a number of independent measurement, advertising and research companies. They gather information regarding the visitors to Lonely Planet on our behalf using cookies, log file data and code which is embedded on our website. Lonely Planet uses this type of information to help improve the services it provides to its users.
- Our website contains advertising and all advertising that is served on our website will be clearly marked with the word “Advertisement”. Cookies may sometimes be used to deliver advertising and marketing messages relevant to you – a practice across the internet and known as behavioural marketing. Please see the section below called: What is Behavioural Marketing?
What is Behavioural Marketing?
We may then display advertisements on the site which we believe people in your market segment will find relevant. We consider that this makes the advertising more interesting and useful to you, and also helps us increase the value we get out of the site and from our advertisers, and therefore ultimately gives us a greater ability to invest in great content for the benefit of all our users.
It is important to note that at no time will we or our service providers attempt to identify you individually, and at no time do we know who you are or what pages you individually have been looking at - we simply aggregate the relevant information to create the market segments of groups of people. We will at all times seek to comply with the regulatory framework applicable to onsite behavioural targeting technology in our implementation of it. Our "onsite behavioural marketing" functionality is different from other forms of behavioural targeting in that we only look at your journey across our website and other websites owned by our advertising sales agent, BBC Worldwide. We do not use or share data with websites that are not owned by either BBC Worldwide or Lonely Planet.
Cookies we set on our site
lpCookie. This is used to ensure that sign-in and sign-out works across the various applications that make up www.lonelyplanet.com (eg: Groups, Thorn tree forum, Destinations). For example, if you have signed-in and move from Groups to the Thorn tree forum, you do not need to sign-in again. Similarly, once you have signed out, you have signed out of all sections of the site.
lpmaps. Many of the Destinations pages include the option to open and view a large map of the destination. This cookie is used to register that a user has opened a map within Destinations and enables us to ensure that maps remain open and visible on other Destinations pages as you move through the site.
groups_session. This cookie stores the username within the Groups application. This means that if you leave Groups to visit another part of the site (eg: Hotels & Hostels), and then return to Groups you do not need to log-in again.
jive.vid. This cookie is given to anonymous users when they enter the Thorn tree forum. This is used for statistical purposes so one anonymous user can be distinguished from another.
JSESSIONID. This cookie enables the Lonely Planet web server to know your log-in status.
These cookies include: bmJava, bmClrDpt, ODLPSID, cookieID, ARPT, bmScrRes, and bmTzOff
These cookies include: CustomerSiteId, SiteId, and ASP.NET_SessionId
Cookies set on our site by our commercial service providers
Some of the advertisers on our site may serve content and advertisements that place or recognize cookies on your browser.
Ad Serving (onsite behavioural targeting) - AudienceScience Inc. (formerly Revenue Science, Inc.)
Information (IP addresses and information in other cookies on our sites) that AudienceScience collects is transferred to them in the United States, and Lonely Planet confirm that AudienceScience satisfies the EU's data protection requirements through its registration with the US Department of Commerce's "safe harbor" framework. Data is sometimes shared with AudienceScience's sub-contractors in India who are also required contractually to comply with the EU's data protection requirements.
It is important to note that at no time will we or our service providers attempt to identify you individually, and at no time do we know who you are or what pages you individually have been looking at - we simply aggregate the relevant information to create the market segments of groups of people. Also, this "onsite behavioural targeting" functionality is different from other forms of behavioural targeting in that we will only look at your journey across the Lonely Planet website and websites owned by BBC Worldwide and we do not use or share data with or from any other sites.
Omniture (Omniture SiteCatalyst) provides anonymous statistical information for us. They process IP addresses and information from other cookies used on our sites so we know how many page views we have, how many users we have, what browsers they are using (so we can target our resources in the right way to maximise compatibility for the majority of our users) and, in some cases, in which country, city or region they are located.
Specifically, SiteCatalyst uses three cookies per site tracked to accomplish this task. Each cookie starts with a similar name, but has a unique ID assigned to it for each site tracked:
- s_vi [ID} - Unique visitor ID time/date stamp
Lonely Planet advertises www.lonelyplanet.com using Google Adwords. A Google cookie is used to enable us to monitor the effectiveness of this advertising by seeing the amount of traffic and conversions (e.g. shop purchases) this advertising generates. These cookies expire after 30 days.
Because of the scale and size of our website, we have to use more than one computer to serve pages to all our users. Otherwise everyone would have to get a coffee between page loads… We use various pieces of equipment and services for this.
For example, Akamai's service allows us to cache (i.e. keep a copy of) files (images, movies, scripts and the like) at a location near you. This means that rather than every user, worldwide, having to download the entire www.lonelyplanet.com homepage from our server in Australia, some of the files which make up the site - usually ones which don't change so often - are held for us on Akamai's servers. Akamai's cookies allow them to redirect the user - transparently and automatically - to the closest and fastest server for them without Akamai's system having to spend time working this out for itself.
Via Facebook Connect you can sign-in to Lonely Planet using your Facebook log-in. A Facebook cookie (fbsetting_(ID) is used to remember your Facebook log-in so you do not need to enter these details each time you log-in.
Updating Your Settings
Advertising Network Bodies
The table below shows the 3 main associations that represent advertising networks. You can visit their websites to opt out of all cookies served by their members. Typically, they will scan your device for a few seconds to see what cookies are currently set and then provide you with the facility to opt out on an individual basis or completely from all cookies. The image below provides an illustration of the information that is presented:
How to opt out of Online Behavioural Advertising
|Body||Link to Opt Out|
|Internet Advertising Bureau (IAB)||YourOnlineChoices|
|Network Advertising Initiative (NAI)||Network Advertising Opt Out|
|The Digital Advertising Alliance||DAA Opt Out|
These are the main Ad networks used on Lonely Planet’s website:
|Third Party Ad Servers||Link to Opt Out|
|Google Double Click||Click Here to Opt Out|
|Advertising.com||Click Here to Opt Out|
|Revenue Science||Click Here to Opt Out|
|Rubicon Project||Click Here to Opt Out|
|Travel Ad Network||Click Here to Opt Out|
If you would like to opt out of Analytics cookies, please do so by clicking on the links below:
- Omniture - http://www.omniture.com/en/privacy/2o7#optout
- Google Analytics - https://tools.google.com/dlpage/gaoptout
Auditing our Websites
On a quarterly basis, we conduct an audit of all cookies being used across the website portfolio.
Please contact the Data Protection team at Lonely Planet if you would like more information on the cookies that we use and their purposes.
Policy Last Updated: March 2013