go to content go to search box go to global site navigation

Introducing Uwajima

An unhurried castle town, Uwajima draws a steady trickle of titillated travellers to its academically inclined sex museum and attached Shintō fertility shrine. Though most travellers bypass it en route to Matsuyama, the town makes a pleasant stop and retains some noteworthy traditions, such as pearl farming, terraced agriculture and bloodless bullfighting.