Primorsko (meaning ‘by the sea’) is a busy resort 52km southeast of Burgas and popular mainly with Bulgarian families. It's far less developed than resorts to the north, although the two long, sandy beaches are attractive, with warm, shallow water.
The bus station is at the western end of town, from where it's around 1km along ul Treti Mart into the centre. Most shops are along ul Cherno More, which heads southeast from the central square. The popular South Beach is a short walk from here. The quieter North Beach is several blocks to the north.